Meet Suzie, the beating heart of Velvet Heartbeat.

Meet Suzie, the beating heart of Velvet Heartbeat.

When Suzie couldn’t find high quality, cruelty-free products, she decided to make them herself, and voila; Velvet Heartbeat was born. Since that day in 2017, and with a little help from some very strong cups of coffee, Suzie has been designing and creating vegan goodies from her house in New Zealand.

Read some more about this ambitious, caring boss lady here:

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Meet Ren, the co-founder of the environmentally and socially conscious Matter Prints.

Meet Ren, the co-founder of the environmentally and socially conscious Matter Prints.

Being originally trained as a sociologist, this woman knows a thing or two about the wellbeing of disadvantaged and vulnerable people. Ren transferred this knowledge and passion into a thriving business focusing on changing the lives of garment workers for the better, and we are 100% here for it.

Read on to discover more about Ren and her mission with Matter Prints:

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What is Rayon and How Does it Break Down?

One of the challenges in buying fashion a little more mindfully lies in the journey to find clothing made with fairly paid, happy employees, and within the boundaries of safe and sustainable practices. After this, the hurdle is identifying the fabrics these clothes were made of, and considering the impacts both the creation of that fabric had on the environment and its decomposition process. 

One of our fabulous followers struggled with this, and asked us the following question: “are you familiar with Rayon and how it breaks down at the end of the clothing’s life span?” So we’ve done some digging, and we are here to answer as the first in our many ‘you ask, we answer’ series. 

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Meet Samantha Sargent, advocate for natural beauty, health and wellbeing, and founder of the wonderful Be Genki.

Meet Samantha Sargent, advocate for natural beauty, health and wellbeing, and founder of the wonderful Be genki.

Before Sam became the founder of a successful Australian business she was, first and foremost, a friend. To help improve a dear friend’s state of mind, Sam concocted a blend of essential oils, and worked with her to the point where self-care rituals eventually ended up taking the place of anti-depressant medication. This oil blend was Be Serene, and this process turned into Be genki.

Read our interview with Samantha here:

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What it’s really like to be a garment worker and run an ethical business in Cambodia. 

There are some things in this world that can only be understood when you’re actually in them. Working as a garment worker in Cambodia is one of those. Sure, you can watch The True Cost, read interviews, and indulge in media coverage, but describing what it’s like to work in one of the world’s most polluting and damaging industries, is near impossible.

Hey, we’re Dorsu, and we’re attempting the near impossible. As a Cambodian - Australian run ethical fashion brand, we know a thing or two (or three), about the Cambodian fashion industry. We’re going to try our very best to help you understand what it’s really like to be a garment worker in Cambodia, and explain how we’re putting all our energy into changing the lives of Cambodian garment workers by doing things differently.

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Why do brands burn unsold clothes?

As a consumer, you may well have heard of the common practices that brands participate in when ridding themselves of unwanted stock. Incinerating unsold consumer products is a regular occurrence in France and is executed by the country’s leading fashion brands. However, the French Government is pushing to no longer allow these fast fashion culls due to their inability to ever be a sustainable exercise on this planet. Can we get a hell yeah?

Led by its Prime Minister Edouard Philippe, the French Government is seeking to ban the destruction of goods unsold from within the fashion industry. The burning of unsold consumer products has long been a regular practice in France, and although the big brands’ reasoning behind this may not come as a shock to the consumer, it seems that now is more important than ever to discourage any kind of custom that would cause unnecessary strain on our already strained environment.

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Meet Elizabeth Bold, founder of Little Emperor

Meet Elizabeth, wonder mum by day, founder of Little Emperor by night.

Elizabeth had always held a desire to celebrate the beauty of childhood, imagination and playfulness, so she decided to create a company that focused solely on that. As Little Emperor grew, so too did Elizabeth’s knowledge of the fashion industry, and the growing environmental and social impacts it was ultimately having. She soon realised “this business had to be so much more than its end product”, so she switched it up a little...

Intrigued? We were too.

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Meet Ross Macdougald, the chemist turned founder of the revolutionary skincare brand, Biologi.

Ross, an industry chemist who has been developing plant-derived extracts for cosmetic products since 2012, was frustrated. He was frustrated because of the low levels of which his serums were being used in the commercial products for which they were intended. So, what did Ross do, you ask? Ross created the first skincare company to provide a 100% active single ingredient, organic plant serum. That’s what Ross did.

To find out more about this incredible man and his epic business, read on:

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Meet Lara Miller, one of the brains behind the beauty that is AmaElla Ethical Lingerie.

It was Lara’s studies at Cambridge that awakened a hunger for entrepreneurship, and a drive to create a company with ethics and sustainability at the forefront of its practices. It was this, along with Lara’s knowledge of the impact of water pollution brought about from a sabbatical in Madagascar, her educational visits to cotton plantations, and her good friend (and now business partner) Julie, that laid the foundations on which AmaElla Ethical Lingerie was built.

Find out more about how Lara and AmaElla aligned here:

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Is vegan leather actually better for the environment?

Since October 2018, searches for “vegan leather” have skyrocketed ​by 119%​. Turns out it’s not only vegan food the world is hungry for, but vegan fashion too. High street brands, like Topshop, are embracing vegan leathers’ debut, and even Dr Martens have launched an animal friendly version of their globally adored classic boot. Vegan leather seems like the obvious ethical and environmentally friendly approach to a US$40 billion leather industry that mistreats animals, exposes workers to harmful chemicals, and pollutes. But we’re calling vegan leather’s bluff. Vegan leather isn’t always best for the planet, workers, or animals.

Don’t sweat, we’re not ruling out vegan leather altogether. We’re simply here to remove your vegan tinted glasses and explain the effects of both.

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What is linen fabric made from and why do so many people love wearing it?

Let’s talk about linen. You may only be acquainted with this wonder fabric through your favourite Zingara Collection piece, or because that linen tablecloth your grandma gave you when you moved out of home five years ago is still going strong (regardless of the copious amounts of spilled wine). Despite your constant interaction with this fabric, what you may not know about is its origins and the way in which it was utilised before modern technology. So, we’re here to tell you a bit more about this beautiful, enduring fabric, and how it gets from the soil to your wardrobe.   

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13 Terms You Didn’t Know About Ethical Fashion.

We’ve all had that awkward word moment. You know, the one where someone’s used a word you’ve never heard in your life and you stand there smiling and waving like the penguins from Madagascar told you to because, well, you literally have no idea what that word means. There are a lot of terms within the ethical and sustainable world that are not often discussed or used in the mainstream sphere but are the cause of these awkward word moments. Never fear, Ethical Made Easy is here! Sorry team, we had to.

In the wake of our What the F**k Is Ethical Fashion? eBook release, a collaboration between us and the wonderful Kate Hall of Ethically Kate, we’ve decided it’d be a great idea to put together a list of some little-known terms often slapped onto the tags of ethical fashion products. It’s important to know what these particular words and phrases mean so you have the ability to make your own decisions based on your understanding of the promises that a particular company has made. Keep calm and read on ‘cause the definitions that accompany the following ethical terms will eventually come in handy.

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What is Fast Fashion?

I don’t know who came up with the term ‘Fast Fashion’ first, but whoever did used the genius of alliteration to coin a name fun enough to talk about openly without putting people off. Imagine if it was called ‘child-abuse fashion’, or ‘earth-corrupting fashion’. Not catchy, and people’ll run for the hills as soon as you bring it up.

Melinda Tually, the coordinator of Fashion Revolution Australia, says you know something’s Fast Fashion if it’s sold in high volume with a low profit margin. New product comes into the store almost once a week, and (unsurprisingly), it’s known for its pace; you can bring an item from the factory to the shop in three to four weeks. And, because it’s as cheap as a cup of coffee, people keep buying it in high amounts.

One of the major downsides of Fast Fashion is it starts to feel disposable to us.

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Five steps to a good purchase.

How you spend your money, shapes our future.

I used to be the type of person to head to the mall each weekend, wallet at the ready with my eyes fixated on all the bargains that were soon to be mine. Now? I avoid the place, I spend my money mindfully and I wait a minimum of two weeks from when I first found an item I ‘want’, before I purchase it.

It doesn’t matter so much what type of shopper you are, what’s important is that whenever money is exchanged in return for a product, you are choosing the value of your well earnt cash, and what type of world you want to support.

A purchase shouldn’t be a mere waltz to the mall absent-mindedly; it’s a place where you use your voting power for the better.

Impulse buyers, strategic shoppers, mall avoiders, and online shopping addicts, listen up...

A GOOD purchase will do wonders for your bank account, the planet, people, and your conscience.

Five steps to a GOOD purchase.

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Meet Tony & Tracy, the founders of Au Natural Skinfood.

Meet Tony and Tracy, the geniuses behind New Zealand grown Au Natural Skinfood.

Tony and Tracy created the Au Natural Skinfood range with the consumer and the environment in mind. Not only was this dynamic duo extremely aware of the nasties that hide in the conventional skincare products so readily available on the market but also of the devastating effects plastic pollution has on our planet. So, they decided to do things a bit differently.

Read on to find out about what’s in the incredible products that Tony and Tracy create and why they’re so driven:

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Meet Loreto, the founder of Anima by Loreto - a fashion label that ticks all of our criteria and then some.

Sometimes we come across those brands that we just can't look past—the way their products are made ticks all of our criteria, the materials are sourced with sustainability in mind, and the outcome of this sweet ethical collaboration is a product that will not only last a very long time but is also basically a wearable piece of art.

Anima is one of these brands, and the founder behind it, Loreto, has one of the most incredible stories to tell.

We dive deep in this interview to learn more about why she started Anima, who makes her garments and why she chose the materials she works with. 

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Three ways to break up with fast-fashion

We’ve all been in that situation where we’ve hit “confirm payment” on an item of clothing we’d just seen on the trusty ‘gram a few minutes before. With all of the “Buy Now, Pay Later” options available to us, it’s become even easier to buy without monitoring how much we’ve actually bought, and without giving any thought to the consequences that come from this extremely easy process.

If you’re reading this, it’s safe to assume that you’re aware of the ethics in the fashion industry, or at least have a loose grasp on them. You’d probably know it’s become the norm for workers to be exploited in the making of the clothes we buy, and consequently that there is now a requirement to put the word ‘ethical’ in front of fashion as a way to ensure that these people are paid a living wage to make our clothes. Not a minimum wage, a living one.

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Meet Ben, the founder of CoGo aka the app that's changing how easy it is to do good.

Meet Ben, co-founder of CoGo: the app changing how we shop.

As if social entrepreneur, economist, and environmentalist weren’t impressive enough, Ben Gleisner decided to add CoGo co-founder to his CV. With this background and with such a drive to create meaningful and impactful change through business, Ben “started this company with a mission to fundamentally change the world for the better.”

You can click here to find a little bit more out about this game-changing app, but to understand what makes Ben tick and about how CoGo came to be, we picked his brain. Read on to find out what he told us:

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Meet Montana, the woman who epitomises what it means to be a Mover & Shaker.

If you’re on Instagram then there’s a fair chance you’ve noticed the smiling face of our next Mover & Shaker. As well as having environmental engineer, activist, and model on her resume, Montana Lower is also a super talented artist and uses this art to “spread sunshine all over the world!”.

Montana is a walking wealth of knowledge for all things ethical and sustainable, and it takes a short scroll through her website and her Instagram to see this—she has touched on topics including Fair Trade, recycling, and waste management, and her burning desire to do good in this world is extremely contagious.

Is there anything this Aussie talent can’t do?
We’re yet to find out. Read on and discover the driving force behind Montana’s many endeavours, and what inspires her to inspire others.

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Is hemp the most sustainable fabric?

Of all of the plants available for cultivation and utilisation by human beings, hemp has got to be up there as one of the most handy. Hemp is a strain of the cannabis species so it has long been utilised for its medicinal purposes, but it’s super versatile; it can be used to make paper, art supplies, skincare products, food products, biomass fuels and, because the fibers have immense strength and durability, it is even used to form an insulating building block similar to concrete. So basically, hemp is a super plant.

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